Unicef
National campaign to prevent violence against women and girls
Scenario
Girls grow up in a digital ecosystem where violence is not always recognized. Across social media, relationships and everyday language, control and emotional pressure are often confused with love, making the issue invisible.
Challenge
Making visible what is often left unspoken, turning a complex topic into a clear and recognizable message. A campaign designed to raise awareness and strengthen UNICEF’s role as a trusted reference point.
Idea
The project is born from silence: what is not said becomes the narrative core. The idea is to build a system that translates confusion and normalization into awareness, turning doubt into the possibility of action.
Integrated strategy
The work starts from the strategic concept that guides the visual identity and key messaging. On this foundation, an ecosystem of content is create – videos, landing pages, and social assets – designed for a multichannel rollout, complemented by OOH in Rome.
Digital amplification
The campaign amplification, led by UNICEF Italy, focuses on TikTok and Spotify, key platforms to reach a young, digitally native audience, ensuring a targeted and coherent dissemination of the message.
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