D&G LipStylo
An immersive game reveals the charm of every D&G My Lip Stylo shade.
Scenario
D&G Beauty needs support to the digital global launch of My Lip Stylo, a collection of lipsticks in which each product shade is named after a milestone year or celebratory date in the brand’s history.
Challenge
Creating a distinctive and interactive way to showcase the collection’s personality online, highlighting every detail of the product while capturing the attention of a style-conscious, digital-native audience.
Idea
We built a gamified digital experience that that transformed product discovery into a playful journey of self-expression, helping users to discover more about the lipsticks.
A powerful storytelling
The experience supported the collection’s naming strategy through personalized storytelling based on dates or numbers from D&G’s history. We created a story for each lipstick shade, combining the concept with a more product-focused description.
Trough a cross-platform game
The interactive memory game allowed users to engage with the brand while giving more meaning to the products. Designed to be cross-platform and accessible both online and in-store via QR codes, the experience extended across retail spaces, including airport corners.
Innovate the Future with us.
Innovate the Future with us.
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