Bulgari Gift Giving
A touch of luxury. A meaningful gift. A magnificent surprise.
Scenario
With the 2023 Holiday Season Campaign, Bulgari invites people into an enchanting universe filled with infinite wonder. Here, the brand’s signature collections emerge as symbols of magnificent emotions, even in the online realm.
Challenge
Enhance the brand experience by leveraging the emotional connections users can form while e-shopping for the holidays.
Idea
Transform the holiday season of Gift-giving into a memorable experience, an opportunity to discover Magnificence everywhere around.
A chamber of wonders
We create an immersive 3D space beyond time, dense with references to Bvlgari’s unmistakable Roman essence. A multi-arched corridor inspired by the Eternal City’s architectural masterpieces symbolises a change of perspective, marking the entrance to an infinite path of wonders.
With a magnificent Gift Finder
A tailored questionnaire has been developed to help customers in the research of the perfect gift, while the iconic symbols of the Roman Maison come to life as if by magic, reminding that wonder could be everywhere. At the end of the guided path, the signature brand gift box becomes the promise of an unforgettable Holiday Season.
Innovate the Future with us.
Innovate the Future with us.
Let's Talk
Let's Talk
