Galvanina
Strategy, creativity, and social content to drive awareness and relevance
Scenario
Galvanina was founded in the early 1900s as a mineral water bottling company, drawing from the spring that bears its name. It later expanded into the production of organic teas and soft drinks, which today rank among the most awarded and certified in the world.
Challenge
Strengthen brand awareness and support expansion into both the Italian mass market and the mixology sector. Engage a dual B2C and B2B audience: Millennial consumers interested in premium soft drinks and professional bartenders.
Idea
A new social strategy built around three key pillars: Natural Essence, Perky Soul, and Taste of Life. A refreshed tone of voice, designed to be more vibrant and approachable. A completely reimagined visual identity created to captivate new audiences.
A vibrant and refreshing photoshoot.
The product becomes a visual magnet through creative lens effects and colorful settings. In the videos, slow motion, rewind sequences, and dynamic speed changes make the content more engaging. Fast-paced editing and typographic overlays bring drink recipes to life in a creative and compelling way.
Creativity was only part of the equation
Efficient advertising budget management and ongoing community care quietly complemented a coordinated social media strategy across the brand’s channels.
Innovate the Future with us.
Innovate the Future with us.
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Let's Talk
