Cleca
S.Martino and Bottoli: growing channels and reaching new audiences
Scenario
Cleca manages two distinct brands: S.Martino, a historic producer of high-quality pastries, and Bottoli, specialized in bread substitutes and savory snacks like Schiacciatine and Sbrisolona. Both aim to strengthen their digital presence, especially on TikTok and Instagram, and reach a younger audience.
Challenge
Support the growth of both brands across social channels, with campaigns and strategies to stay relevant to existing audiences while reaching new ones, increasing visibility, engagement, and brand impact.
Idea
Using media budgets not only for visibility, we developed strategies to boost brand awareness and memorability, even among new targets, supported by influencer marketing with selected creators and targeted community management.
S.Martino
Managed media budgets on Meta and TikTok, with quarterly reports to optimize performance. Influencer marketing across multiple sectors and precise community management, always aligned with the brand’s tone of voice.
Bottoli
For Bottoli, we handled strategic and operational media management, community management, and selection and coordination of influencers, with all activities supported by quarterly performance reports.
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