Trentino Marketing
The true spirit of Trentino, captured by the professional skier Aleksander Kilde.
Scenario
Create an inspiring video content that showcases Kilde’s experience in Trentino, staying true to #VitaInTrentino format, which turns locals into brand ambassadors since 2023.
Challenge
Creare un contenuto che racconti l’esperienza di Kilde in Trentino, restando fedeli al format #VitaInTrentino ideato da Ogilvy che dal 2023 seleziona abitanti del territorio e li rende veri e propri ambassador del brand.
Idea
In collaboration with Ogilvy’s creative concept, we chose this talent as the face of the 2024 campaign to create a heartfelt, intimate visual storytelling that brings out Kilde’s genuine love for Trentino, aiming to inspire tourism in this extraordinary region.
Perspective of a lover
Showcasing an athlete like Kilde let us truly explore the core message of the brand: Trentino is a place chosen by those who seek more than just fleeting tourism. Is a place for an immersive, meaningful experience, every time.
A multichannel campaign
The campaign was launched across key European markets and includes two main elements: a TV spot in 30”, 20”, and 15” versions, plus a 90-second Long Format available on VitaInTrentino.info, where all past episodes can be viewed.
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