Poltrona Frau Parka
Exploring te Parka sofa’s comfort and modular design trough a CGI video.
Scenario
The Parka sofa by Poltrona Frau is inspired by the fluid movement of the Snake game, with concave and convex modules that make it perfect for any space and configuration.
Challenge
Create a social video that communicates the perfect balance between modularity and comfort, two of the product’s key strengths.
Idea
We created a video where two stories coexist: in the first, the snake comes to life to represent modularity; in the second, a focus on details showcases the comfort of the product.
A full CGI video
We created an immersive CGI video, entirely developed in-house, to highlight the modularity and softness of the Parka sofa. The two concepts respond to each other, starting separately and converging together in the final scene, to tell the story of perfect balance.
With two souls
In the video, the Parka sofa transforms into a snake that adapts to different stylized rooms, assembling based on the spaces. The images alternate with close-ups of the fabric and form, focusing on the quality of the materials and finishes, in an elegant and aseptic environment.
Innovate the Future with us.
Innovate the Future with us.
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