Swarovski
Swarovski SCS: the crystal universe becomes a magazine
Scenario
Elevating the Swarovski universe for the Crystal Society (SCS), the brand’s international loyalty program created to engage and inspire collectors and enthusiasts of the crystal lifestyle world.
Challenge
Developing a premium editorial ecosystem capable of blending storytelling and product enhancement through the SCS magazine, distributed globally across multiple languages and markets, alongside the Annual Crystal Lovers Catalogue.
Idea
Transforming print touchpoints into contemporary luxury magazines. A narrative platform where fashion, art, and home styling converge, paired with an iconic annual catalogue in which each product is presented as a work of art.
Editorial Lifestyle
The SCS magazine goes beyond the traditional commercial catalogue, embracing the visual and narrative language of high-end collecting. An immersive storytelling experience connecting the crystal universe with the worlds of design and fashion.
International Direction
End-to-end project management overseeing art direction, photo shoots, language adaptations, and print supervision, ensuring a consistent, high-end brand experience across all global markets.
Innovate the Future with us.
Innovate the Future with us.
Let's Talk
Let's Talk
