Forno Bonomi
Bonomi blends roots and innovation in a new digital voice
Scenario
From a historic family bakery to a multinational brand bringing made in Lessinia pastries to the world: Forno Bonomi is rooted in tradition, yet constantly reinvents itself to connect with today’s consumers.
Challenge
Reposition a traditional brand with a modern voice, engaging diverse targets while preserving authenticity.
Idea
Create a multichannel campaign that renews the brand identity and emotional connection, starting from the manifesto video “Certe Volte”.
A story of tradition
The digital video, which sets the tone for the entire social campaign, places the Lessinia mountains at the core of the narrative. Through immersive storytelling, tradition becomes relatable and history gains a human voice. A tale that resonates far beyond its origins.
With a renewed digital voice
Social platforms became a space for connection, not just promotion. We sparked dialogue, celebrated shared values and reached new audiences through influencer collaborations. Over 6 million people engaged, rediscovering Bonomi’s world with fresh eyes and a stronger sense of belonging.
Innovate the Future with us.
Innovate the Future with us.
Let's Talk
Let's Talk
